Hamza Grth.

Architect & Designer

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Hamza Grth.

Architect & Designer

Home

Portfolio

About

Say Hello

Hamza Grth.

Architect & Designer

Home

Portfolio

About

Say Hello

Hamza Grth.

Architect & Designer

Tanger MedTower®

Architecture (2023)

Project Duration

5 Months


Services Provided


Innovative, Sustainable, Luxurious, Contemporary, Utopian


Introduction :

The Tanger Med Hotel Complex is an ambitious project designed to redefine Tangier’s skyline and elevate the region’s hospitality industry to new heights. Nestled along a 212-meter-long beachfront, this luxurious development consists of three iconic towers: Med Tower A, Med Tower B, and Medina Tower.

With their contemporary design and prime waterfront location overlooking the Mediterranean Sea, these buildings are more than just architectural structures; they symbolize innovation, luxury, and sustainable urban development. This project embodies a bold vision for the future of tourism and economic growth in Tangier.


Problematic :

From the early design phases, several major challenges emerged, spanning environmental sustainability, urban integration, and long-term economic viability.

One of the most critical concerns was environmental sustainability. Constructing a large-scale complex along the coastline posed a significant ecological challenge. The impact on marine biodiversity, waste management, and energy consumption required a proactive and innovative approach to minimize the project’s ecological footprint.

Another key challenge was ensuring the seamless integration of the complex into Tangier’s urban and cultural landscape. As a city with a rich historical and architectural heritage, Tangier has a unique identity that had to be respected. Finding the right balance between modernity and tradition, blending contemporary architecture with local influences, while meeting the expectations of an international clientele, demanded a thoughtful approach in material selection, aesthetic choices, and urban planning.

Finally, the economic sustainability of the project posed a critical constraint. A development of this magnitude required substantial investment and had to ensure long-term profitability. Beyond traditional hotel operations, the business model needed to attract not only tourists but also local and international stakeholders by offering diverse services, commercial spaces, and multifunctional infrastructure suited to market demands.

Project Duration

5 Months


Services Provided


Innovative, Sustainable, Luxurious, Contemporary, Utopian


Introduction :

The Tanger Med Hotel Complex is an ambitious project designed to redefine Tangier’s skyline and elevate the region’s hospitality industry to new heights. Nestled along a 212-meter-long beachfront, this luxurious development consists of three iconic towers: Med Tower A, Med Tower B, and Medina Tower.

With their contemporary design and prime waterfront location overlooking the Mediterranean Sea, these buildings are more than just architectural structures; they symbolize innovation, luxury, and sustainable urban development. This project embodies a bold vision for the future of tourism and economic growth in Tangier.


Problematic :

From the early design phases, several major challenges emerged, spanning environmental sustainability, urban integration, and long-term economic viability.

One of the most critical concerns was environmental sustainability. Constructing a large-scale complex along the coastline posed a significant ecological challenge. The impact on marine biodiversity, waste management, and energy consumption required a proactive and innovative approach to minimize the project’s ecological footprint.

Another key challenge was ensuring the seamless integration of the complex into Tangier’s urban and cultural landscape. As a city with a rich historical and architectural heritage, Tangier has a unique identity that had to be respected. Finding the right balance between modernity and tradition, blending contemporary architecture with local influences, while meeting the expectations of an international clientele, demanded a thoughtful approach in material selection, aesthetic choices, and urban planning.

Finally, the economic sustainability of the project posed a critical constraint. A development of this magnitude required substantial investment and had to ensure long-term profitability. Beyond traditional hotel operations, the business model needed to attract not only tourists but also local and international stakeholders by offering diverse services, commercial spaces, and multifunctional infrastructure suited to market demands.

Project Duration

5 Months


Services Provided


Innovative, Sustainable, Luxurious, Contemporary, Utopian


Introduction :

The Tanger Med Hotel Complex is an ambitious project designed to redefine Tangier’s skyline and elevate the region’s hospitality industry to new heights. Nestled along a 212-meter-long beachfront, this luxurious development consists of three iconic towers: Med Tower A, Med Tower B, and Medina Tower.

With their contemporary design and prime waterfront location overlooking the Mediterranean Sea, these buildings are more than just architectural structures; they symbolize innovation, luxury, and sustainable urban development. This project embodies a bold vision for the future of tourism and economic growth in Tangier.


Problematic :

From the early design phases, several major challenges emerged, spanning environmental sustainability, urban integration, and long-term economic viability.

One of the most critical concerns was environmental sustainability. Constructing a large-scale complex along the coastline posed a significant ecological challenge. The impact on marine biodiversity, waste management, and energy consumption required a proactive and innovative approach to minimize the project’s ecological footprint.

Another key challenge was ensuring the seamless integration of the complex into Tangier’s urban and cultural landscape. As a city with a rich historical and architectural heritage, Tangier has a unique identity that had to be respected. Finding the right balance between modernity and tradition, blending contemporary architecture with local influences, while meeting the expectations of an international clientele, demanded a thoughtful approach in material selection, aesthetic choices, and urban planning.

Finally, the economic sustainability of the project posed a critical constraint. A development of this magnitude required substantial investment and had to ensure long-term profitability. Beyond traditional hotel operations, the business model needed to attract not only tourists but also local and international stakeholders by offering diverse services, commercial spaces, and multifunctional infrastructure suited to market demands.

Solution :

To overcome these challenges, a comprehensive and integrated approach was adopted, centered around innovation, sustainability, and the synergy between modernity and local culture.

On the environmental front, green technologies and sustainable materials were prioritized to reduce the project’s ecological impact. The buildings were designed with high-energy efficiency principles, incorporating optimized facades to maximize natural light while minimizing cooling needs. Resource management strategies were implemented to reduce waste and recycle water, while green spaces and rooftop gardens were integrated to enhance biodiversity and improve environmental balance.

The architectural concept was developed in close collaboration with urban planners and heritage experts to ensure the project’s harmony with Tangier’s identity. The use of locally sourced materials, design elements inspired by Moroccan aesthetics, and open public spaces foster a natural transition between the complex and the surrounding cityscape.

From an economic perspective, service diversification was key to long-term success. In addition to its luxury accommodations, the complex includes retail spaces, entertainment facilities, and premium services, catering not only to tourists but also to local businesses and residents. This approach ensures sustained profitability while stimulating the regional economy and reinforcing Tangier’s appeal as a business and tourism hub.

Through this holistic vision, the Tanger Med Hotel Complex emerges as a pioneering project that successfully integrates economic performance, environmental responsibility, and cultural heritage preservation. More than just a hotel complex, it serves as a model for sustainable and balanced urban development, showcasing Tangier’s ability to host world-class infrastructure while maintaining its authenticity and natural resources.