Hamza Grth.

Architect & Designer

Hamza Grth.

Architect & Designer

Hamza Grth.

Architect & Designer

Hamza Grth.

Architect & Designer

Pristine®

Architecture (2023)

Project Duration

3 Months


Services Provided

Futuristic, Minimalist, Iconic, Sleek


Introduction :

Imagine a world where architecture transcends the boundaries of imagination, where sleek, futuristic structures rise like beacons of progress against the horizon. In the heart of NEOM, the visionary department of Saudi Arabia's Vision 2030 project, emerges "Pristine," an utopian marvel of design and innovation. This cuboidal edifice, bathed entirely in pristine white, stands as a testament to human ingenuity and a symbol of the bold aspirations of the future. Its minimalist elegance and cutting-edge technology redefine the skyline, inviting inhabitants and visitors alike to experience a new era of urban living.


Problematic :

As "Pristine" emerges as an architectural icon in NEOM, it faces a series of challenges inherent to its avant-garde design and ambitious vision. The stark whiteness of the building, while visually striking, poses issues of heat reflection and energy consumption in the harsh desert climate. Additionally, the cuboidal shape, while symbolizing modernity, presents logistical challenges in terms of interior space utilization and structural stability. Moreover, integrating sustainable practices and ensuring community engagement in a rapidly evolving urban landscape are essential considerations for the project's long-term success.

Project Duration

3 Months


Services Provided

Futuristic, Minimalist, Iconic, Sleek


Introduction :

Imagine a world where architecture transcends the boundaries of imagination, where sleek, futuristic structures rise like beacons of progress against the horizon. In the heart of NEOM, the visionary department of Saudi Arabia's Vision 2030 project, emerges "Pristine," an utopian marvel of design and innovation. This cuboidal edifice, bathed entirely in pristine white, stands as a testament to human ingenuity and a symbol of the bold aspirations of the future. Its minimalist elegance and cutting-edge technology redefine the skyline, inviting inhabitants and visitors alike to experience a new era of urban living.


Problematic :

As "Pristine" emerges as an architectural icon in NEOM, it faces a series of challenges inherent to its avant-garde design and ambitious vision. The stark whiteness of the building, while visually striking, poses issues of heat reflection and energy consumption in the harsh desert climate. Additionally, the cuboidal shape, while symbolizing modernity, presents logistical challenges in terms of interior space utilization and structural stability. Moreover, integrating sustainable practices and ensuring community engagement in a rapidly evolving urban landscape are essential considerations for the project's long-term success.

Project Duration

3 Months


Services Provided

Futuristic, Minimalist, Iconic, Sleek


Introduction :

Imagine a world where architecture transcends the boundaries of imagination, where sleek, futuristic structures rise like beacons of progress against the horizon. In the heart of NEOM, the visionary department of Saudi Arabia's Vision 2030 project, emerges "Pristine," an utopian marvel of design and innovation. This cuboidal edifice, bathed entirely in pristine white, stands as a testament to human ingenuity and a symbol of the bold aspirations of the future. Its minimalist elegance and cutting-edge technology redefine the skyline, inviting inhabitants and visitors alike to experience a new era of urban living.


Problematic :

As "Pristine" emerges as an architectural icon in NEOM, it faces a series of challenges inherent to its avant-garde design and ambitious vision. The stark whiteness of the building, while visually striking, poses issues of heat reflection and energy consumption in the harsh desert climate. Additionally, the cuboidal shape, while symbolizing modernity, presents logistical challenges in terms of interior space utilization and structural stability. Moreover, integrating sustainable practices and ensuring community engagement in a rapidly evolving urban landscape are essential considerations for the project's long-term success.

Solution :

To address the challenges posed by its unique design and ambitious goals, "Pristine" embraces innovation and sustainability at its core. Advanced thermal insulation technologies are incorporated into the building's facade to mitigate heat reflection and reduce energy consumption, ensuring a comfortable interior environment year-round. The cuboidal shape is optimized through intelligent interior design and modular construction methods, maximizing usable space while maintaining structural integrity.


Furthermore, "Pristine" serves as a beacon of sustainability, harnessing renewable energy sources such as solar power and wind energy to meet its energy needs. Green spaces and communal areas are seamlessly integrated into the building's design, fostering a sense of community and well-being among its inhabitants. Additionally, the project engages local stakeholders and residents through participatory planning processes, ensuring that the development of NEOM is inclusive and responsive to the needs of its diverse population.


In essence, "Pristine" represents not only a bold architectural statement but also a vision for a sustainable and inclusive future in NEOM. Through innovative design, advanced technology, and community engagement, this utopian marvel embodies the principles of Saudi Arabia's Vision 2030, paving the way for a brighter tomorrow.